Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Attempt for Make America Great Again
The former UK leader, launched the inaugural episode of her online program with a promise to expose "those with ill intent" working to weaken Western democracies. She stated she would uncover how an "international network of progressives operate to undermine democracy and the electorate's mandate."
"We're going to look at the Maga phenomenon and see how it can be accomplished in Britain," she said. "Our guests will include the leading lights of the Make America Great Again campaign."
Before the series premiere, there was a strong advocate. "This marks the start of a type of revolution," said veteran reporter John Solomon. His Just the News will carry the ex-PM's new podcasts.
Building Connections in the Maga Media Ecosystem
British fellow travellers, featuring a advisor linked to Reform UK, played a role in her establish the Truss's program. The production is adequate, if somewhat rudimentary. Truss has amassed 10,000 subscribers in her first week and her debut had sixty-seven thousand views in that timeframe.
This marks a humble beginning, but in making common cause with John Solomon, the former PM is being entering a well-developed right-wing media network producing and amplifying Maga talking points. Its obsessions encompass alleged censorship by the established press and a goal to remove a shadowy government apparatus – which Truss blames for the swift end of her calamitous premiership.
"The platform is not well-known past the Maga world, but it does have influence there, mostly due to its founder, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with Trump," said Professor Alex Hinton, who has closely studied the Maga movement.
A Controversial Partner
Her effort to bring Maga media to the United Kingdom has pushed her closer to divisive personalities such as Solomon.
He established Just the News in the wake of scrutiny when allegations surfaced of promoting misleading narratives about the President's actions in the Ukraine, as well as controversial stories about ex-ambassador to that country.
His claims were amplified within the conservative press, with Solomon featuring as a common interviewee on Sean Hannity's influential Fox News program. Trump himself endorsed his stories.
Solomon made the reports about Ukraine in a number of opinion pieces for the publication The Hill, where he was moved to a columnist role when staffers raised concerns about his work. His claims were key in the then-president's request for the Ukrainians to look into the Biden family in that year. These actions culminated in articles of impeachment targeting Donald Trump. The US Senate later acquitted the then-president.
Weeks after the journalist departed the newspaper in late 2019, the news organization stated it was conducting a review of his columns about Ukraine. It determined the journalist had cited questionable informants and stated he "failed to identify crucial information about main Ukrainian informants, specifically the detail that they had been indicted or were the subject of inquiries."
Becoming Part of the Sphere
The journalist's personal broadcast spots are a sign of the political media environment Liz Truss is entering. He discussed his endorsement of the program on a show he co-hosts on Real America's Voice, a political media platform that is the base for the Maga influencer ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. Truss has already spoken with Steve Bannon on a debut installment.
In linking up with the journalist and his outlet, the former leader has become a minor player in a extensive web of right-wing publications that routinely share and promote one another's material.
Solomon's own podcast and Real America's Voice show have repeatedly hosted personalities such as commentator Mike Benz, a rightwing influencer whose criticism of the US Agency for International Development was cited by the X owner as grounds for shutting down the international development organization.
A Global Media Play
Even though her awkward delivery and professional woes have invited ridicule in Britain, some US observers do not dismiss her attempts to revamp her image as a local version of the pro-Trump media ecosystem.
"One must regard people like Truss with seriousness, although you may not want to accept their words at face value," stated a former Biden White House aide, who served in the Obama White House.
"It was evident how in 2024 President Trump used that ecosystem to get his message out. Certainly that network transmits and affects debate overseas. It seems relatively clear to me that the environment in the United Kingdom are similar to what enabled this alternative media ecosystem to flourish in the US."
a political theory expert, said the internet-based conservative network was already having an impact in the UK.
"Digital media knows no borders," Finlayson remarked. "There is a certain atmosphere within which stuff flows – at times taking an extreme form and other times more moderately – but which is networked."
The academic said the expansion of the internet-based right wing in the United Kingdom recently meant the "possibility to have a growing impact is substantial."
Global Goals
"The former PM and Nigel Farage in the recent past appeared at the Conservative Political Action Conference, where I observed they echoed pro-Trump themes before the {king of Maga|